In the traditional market and in the digital world, it is common to find professionals and clients who confuse the concepts of “influence” and “audience”. Many believe that having many followers automatically means having influence, and that influencing a market is just a matter of investing in digital campaigns, hiring marketing agencies, outsourcing actions or buying followers. However, influence and audience are different strategies and have different objectives, methods and results....

I remember it like it was yesterday. It was 2018, and I was in Rio de Janeiro for a series of commitments with a major oral care company. At the first meeting, a presentation of new launches to over 100 dentists, a new director arrived at the company to manage the team. As soon as my presentation ended, he came towards me and asked about the individualized prescription of toothpastes. He mentioned that he had never heard a dentist talk about prescribing toothpastes and, although experienced in...

Objective: To illustrate, presenting a clinical case report, the application of the "Sticky Bone" technique, used for bone reconstruction prior to dental implant placement. Case report: The case highlights the technical and clinical processes, from patient evaluation to postoperative, including considerations on the success of the intervention, implant stability, and imaging follow-up. This report presents relevant aspects of the Sticky Bone technique, such as the characterization of the...

Bruxism is an exacerbated masticatory muscle activity (MMA), characterized by clenching and/or grinding of the teeth, contraction of the masticatory muscles or even mandibular protrusion, without necessarily having the teeth touching.1 It is classified as sleep bruxism (SB) and awake bruxism (AB), based on circadian rhythmicity. In this article, we will deal exclusively with the new concepts related to sleep bruxism

In the second week of June, I was invited to talk about how I incorporated artificial intelligence in my research line in the "Strategy Day" of the Research Institute for Medical Innovation at the Radboudumc, where I currently work as an assistant professor and senior researcher. The event was insightful, and I was stressed with my talk because I knew most of the audience would be far more aware of the subject than I am. Imagine an audience with a bunch of scientists with an established...

In the pursuit of excellence in dentistry, we are accustomed to seeing numerous titles and certificates from courses, advanced technology, and modern facilities as pillars of success. However, we often overlook a crucial and underestimated element: dental practice management. In a field where human care and technical precision intertwine, the organization of processes plays a key role in delivering exceptional service. As both a dentist and manager, I recognize and share this challenge. We are...

For dentists looking to stay up-to-date, it is almost certain that you have recently heard about the therapeutic potential of products derived from Cannabis sativa L.—the phytocannabinoids—in both medical and dental fields.1 Considering that cannabinoids may become strong allies in our clinical practice, either when used alongside well-known therapeutic techniques and materials or as main components within various dental specialties, a new area of knowledge is unfolding before us.2 In this...

Objective: This study reports the application of digital smile design (DSD), tooth whitening, and direct composite resin restorations to close the diastemas remaining after the orthodontic treatment of a dimensional teeth discrepancy case. Case report: The patient presented mesial and distal diastemas in the six maxillary anterior teeth, ranging from 0.5 mm to 1 mm in width. Adequate lip support was observed, and the zenith was covered by the low lip line. Dental color analysis using the...

Objective: To illustrate for the dental surgeon an aesthetic and conservative approach without the actual need to remove metal posts, considering the risk of fracture during removal and aiming for smile harmony through substrate opacification. Case report: The patient reported feeling embarrassed when smiling, due to dark and small teeth. Clinical and radiographic examination revealed that teeth #21 and #22 were discolored due to metal posts, and there was the possibility of removing...

Introduction: The current market is determined by the influence of the entrepreneurial professional and the client's perception of value, regarding the professional's positioning in their business. Objective: The objective of this study was to validate the PRO Method by applying phases 1 to 5 with members of the DentistaPRO Digital Community. Methods: Over the course of one year, the community members were trained through recorded content and live digital mentoring sessions held weekly....

Objective: To describe a rare clinical case with the presence of two supernumerary impacted teeth localized in the region of maxillary central incisors. Case report: After clinical examination and evaluation of imaging exams (panoramic radiograph and CT scan), the decision to perform a conservative treatment was taken, maintaining the supernumerary teeth in the mouth and extracting the impacted central incisors. Once the treatment plan was defined, the supernumerary teeth were reshaped, to...

The pathognomonic sign of external resorption is the maintenance of pulp boundaries, like two parallel lines, overlapping with irregular images of imprecise and confused boundaries, with radiopaque and radiolucent areas mixed together, due to the overlapping of fragments of dentin and bone trabeculae that have not yet resorbed. The lamina dura in the area is interrupted. The internal resorption has an expansive image, with clear boundaries and in continuity with the pulp boundaries, with a...